A speculative Coca-Cola campaign imagined for the first generation living beyond Earth.
Zero Gravity is a self-initiated concept film that explores what an iconic everyday ritual might look like inside a lunar base. By placing something as familiar as a Coke in an unfamiliar future, the project aims to make space travel feel human, relatable, and culturally real rather than distant science fiction.
The idea was to treat Coca-Cola not as a product placement in space, but as a symbol of continuity. If humans establish life on the Moon, they will bring habits, comforts, and brands with them. I developed the film as a cinematic sequence blending grounded industrial realism with aspirational sci-fi imagery: launch-ready cans, pressure-release openings, drifting zero-gravity moments, and a quiet final sip overlooking Earthrise. Using generative AI tools, I approached production like a live-action director-building keyframes, refining continuity, controlling camera language, and iterating shot by shot to create a cohesive visual narrative.
"From prompts to production design: building a world one frame at a time."
The biggest takeaway was that AI becomes most powerful when treated like a filmmaking tool, not a shortcut.
This project reinforced how much creative value comes from direction, taste, and persistence rather than randomness. Strong results came from defining visual rules, refining motion logic, and maintaining consistency across multiple generations. Beyond the final film itself, Zero Gravity became a case study in using emerging tools to prototype high-concept brand storytelling quickly, independently, and with cinematic ambition.
